The world’s biggest lifestyle entertainment brands – Hakkasan, Tao, Omnia, LIV, Drai’s, Zouk and others – are hitting the jackpot with UrVenue as their preferred venue-management technology partner
UrVenue has a lot to celebrate! The most famous nightclubs in Las Vegas, the Entertainment Capital of the World, are elevating their experiences and driving substantial revenues using our venue-management technology. We are tracking more guest lists, mapping more table inventories, managing more ticket sales and creating more websites/microsites for the world’s biggest lifestyle entertainment brands, and as a result of this citywide deployment, partygoers are spending more money than ever before.
UrVenue’s innovations couldn’t be more timely. According to the Las Vegas Convention and Visitor Authority, visitors to the Entertainment Capital of the World had increased 4.6 percent yearly as of May 2024. Las Vegas remains one of the prime destinations for leisure travel today, supported by an 11.3-percent year-over-year increase in hotel revenue per available room. This shows consumers’ increased desire to travel has grown alongside their spending habits. According to Forbes, Las Vegas also set a new annual record for gaming revenue in 2023 after earning $15.5 billion, a 4.6-percent increase from 2022.
One of the secrets to Las Vegas’ success as a nightlife mecca is its mastery of non-gaming revenue, with casinos in Nevada generating roughly $29.8 billion from all amenities in 2023. Of that, Las Vegas nightclubs alone contributed approximately $1.5 billion, led by top venues like Hakkasan, XS, Omnia, and Marquee according to the LVCVA.
With a powerful booking engine, interactive 3D floor plans, and insightful performance and analytics tools, their venue-management platform is enabling nightclub operators such as Hakkasan, XS, Tao, Omnia, LIV, Drai’s, and Zouk (to name just a few) to maximize their revenue as well as assist them with upselling, cross-selling, and yielding the ‘best seats in the house’ for a once-in-a-lifetime clubbing experience.
Online Sales and VIP Tables
UrVenue’s interactive, efficient, and consistent online booking process gives Las Vegas socializers access to sensory experiences without limits. Drai’s Nightclub in the Cromwell Hotel & Casino utilizes UrVenue’s eCommerce capabilities to process thousands of reservations across three separate locations, managing leads and booking reservations for bottle service, table reservations, guest lists, general admission tickets and more. Via a trackable promotion, offer, or entry item (such as a drink ticket individually sent to a guest or a group that is redeemable by scanning a QR code at the bar or table and originating from UrVenue), Drai’s is enhancing its unparalleled nightlife entertainment experience.
The world-renowned LIV Las Vegas at the Fontainebleau is also leveraging this sales tool to attract patrons to its stellar line-up of A-list entertainment and VIP service. Before artists connect with their followers, UrVenue connects LIV guests with their table of choice while delivering their most desired upsell opportunities during booking and arrival. Live seating and customizable floor plan capabilities make it easy to draw any desired layout to meet customer demands, and operators can create them on the fly.
Microsites and Custom Websites
Even before the sales process begins, UrVenue is helping these iconic entertainment establishments to design, build, and create custom content that matches their voice and high-energy style. Our in-house team of collaborators work with nightclub operators to develop websites with intuitive design and microsites attached to their club’s existing website, complete with revenue optimization tools that preserve and promote brand messaging. As part of our web solutions offering, UrVenue is boosting the quality and quantity of website traffic with increased search engine visibility, and our content-management system is equipping operators with master data about their nightclub outlets, events and performers.
VIP reservations at Tao Group’s Omnia Nightclub Las Vegas start with a booking platform powered by UrVenue, seamlessly integrated into a microsite that retains Omnia’s unique branding. This approach minimizes guest confusion by ensuring that the booking experience feels cohesive and consistent with Omnia’s high standards. By maintaining the nightclub’s branding throughout the process, guests enjoy a streamlined and familiar interface that aligns with the exceptional service they anticipate from Omnia.
Similarly, Zouk Nightclub at Resorts World Las Vegas had distinct operational needs, aiming for a custom-designed website to efficiently manage its nightclub operations. UrVenue not only supported these goals but also took a hands-on role in designing, launching, and managing Zouk’s online presence. This tailored approach ensured that Zouk’s digital platforms mirrored its brand identity while enhancing operational efficiency, ultimately leading to a more refined guest experience and better operational outcomes.
Guest Lists and Arrival Tracking
Nightclubs can’t thrive without keeping track of guest lists, which can be easier said than done at the largest party scene in the country. For this reason, UrVenue’s guest-list operations come complete with multidoor check-in tools that help staff accurately account for and manage customers on arrival. Guests can be checked in at the podium using an iPad, which accommodates both RSVP and walk-in guests reservations. Group parties are checked in through a live seating map and assigned to a corresponding location. Digital counters can also be provided to track traffic between areas in real time with data uploaded directly into UrVenue.
The Wynn Field Club is an “only in Vegas” experience located directly in Allegiant Stadium, home of the Las Vegas Raiders. Due to its colossal event space, venue managers rely on UrVenue to track and confirm customer arrivals, checking them in for any general admission events and/or table reservations, RSVP lists, all with scannable codes. Additionally, they have implemented UrVenue’s newest client service feature, incorporating 360 degree imagery of their venue space and seating views into their booking process and website commerce, enhancing the overall customer experience.
These are just a few examples of the many entertainment hot spots powered by UrVenue. Additional nightclub and dayclub customers include: Ayu Nights (Resorts World), Azilo Ultra Pool (Sahara), DayDream Pool Club (M Hotel), Daylight at Night (Mandalay Bay), Drai’s Beachclub (The Cromwell), Encore Beach Club, Gipsy, La Jolla Nightclub, Marquee Dayclub (Cosmopolitan), Moorea Beach Club (Mandalay Bay), On The Record (Park MGM), Piranha, Rouge Room (Red Rock Resort), Soak Pool (Palms), Stadium Swim (Circa), Voltaire (Venetian), and XS (Encore).
UrVenue is proud to play a leading role in shaping the Las Vegas nightlife scene. To access our venue-management capabilities at your entertainment destination on The Strip, click here