Crave Interactive, a provider of digital guest-engagement solutions, and UrVenue, a resort commerce platform, have joined forces to modernize how luxury hospitality experiences are booked at ARIA Resort & Casino and Vdara Hotel & Spa in Las Vegas. This collaboration brings Crave’s in-room tablet technology together with UrVenue’s booking engine, enabling guests to reserve and manage cabanas and daybeds directly from their suite—no phone calls, no hassle.
With this seamless integration, guests at ARIA and Vdara can browse real-time availability, secure their preferred poolside retreat, and plan their day without ever leaving their room. The days of early morning towel dashes and first-come, first-served frustrations are over. This new digital experience gives guests a convenient, self-service way to book prime resort amenities on their own time, with minimal staff interaction.
“We’re delighted to partner with UrVenue to further extend the guests’ discovery and digital exploration of all the hotel has to offer,” said Andrew Cindrey, Chief Operating Officer at Crave. “By integrating UrVenue’s industry-leading cabana reservation system into the Crave platform, hotels can seamlessly showcase their poolside amenities, enabling guests to self-book with ease and enhancing the guest experience whilst increasing profitability for the hotel.”
UrVenue’s innovative technology has reshaped how guests book resort experiences, nightlife, activities, and more. This partnership with Crave Interactive enhances in-room engagement, making it easier than ever for ARIA and Vdara guests to access premium amenities.
“This partnership with Crave reinforces our mission to modernize the way resort experiences are discovered and booked,” said Tracee Nalewak, Chief Growth Officer at UrVenue. “It’s about putting the guest in control and enhancing their experience in a way that aligns with today’s evolving expectations of luxury hospitality.
“Hotels that implement tablet-based concierge services and streamlined booking engines are not only meeting new rating standards but also driving higher guest satisfaction and increased spending,” Nalewak added. “The ability for guests to browse, book, and manage their resort experiences—from cabanas and daybeds to dining and entertainment—all from their suite, aligns with modern traveler expectations. These solutions also enable cross-selling opportunities, helping top hospitality brands maximize revenue per guest while offering a more dynamic, curated stay.”
For leading resorts like ARIA and Vdara, adopting these digital advancements is more than an upgrade—it’s a strategic move to stay ahead in an increasingly competitive landscape. The future of luxury hospitality is digital, and the most prestigious properties are leveraging these technologies to maintain their top-tier ratings and attract high-value clientele looking for more than just a place to stay, but a fully connected, high-touch experience.