I have watched UrVenue grow over the years from a venue management system into the industry’s first property experience management system with UV Enterprise. I first partnered with UrVenue while working at Caesars Entertainment. UrVenue’s strong booking and ticketing capabilities helped drive pre-sales for our pools, sportsbooks, activations, and pop-up events (like New Year’s Eve). In turn, we helped inspire some of UV Enterprise’s key platform features and innovations. Since San Manuel Gaming and Hospitality Authority acquired Palms C…

Resorts World is founded on technology and we align ourselves with partners who are hyper-focused on digital guest experience innovation. Zouk Group was the first organization to pilot UV Enterprise’s new unified booking cart, and we have seen an increase in cross-sells and multi-day bookings for our nightclub, day club, restaurant and lounge experiences. Using UV Enterprise has helped us realize the power of personalized itinerary-building capabilities.

I have worked with UrVenue and its founder, Cedric Ancellin, for many years, starting at Drai’s and Caesars Entertainment and now in my role at The Venetian. As a long-term partner, I’ve seen the system grow from its start in nightclubs, lounges and pools to the robust, property-wide platform it is today. Not only does it elevate the guest experience, it allows us to monetize our unique inventory and drive significant revenue growth.

Through the years, I’ve been lucky enough to work at some of the world’s best entertainment companies including MGM Resorts. Being responsible for launching new nightlife and daylife experiences, you need a trusted partner to help with ticketing, venue management and promotions. From ticket price yielding to robust check-in capabilities and driving incremental sales opportunities, nobody is better than UrVenue. I am grateful for their partnership. Together, we’ve created a lot of industry success. They are the real deal.